Heading out to the Hamptons this summer? If avoiding traffic weren't a good enough reason to chopper out East, then this might: luxury e-tailers Net-A-Porter and Mr Porter have just partnered with Blade, the "Uber for helicopters", to provide an even chicer affair while commuting for your weekend jaunts.
What's in this partnership? It starts with a Hamptons Getaway Kit for her, which includes a pair of Frends headphones, a cosmetics case from Smythson, a towel from The Beach People and SPF from Hampton Sun. Mr Porter will be giving the boys a notebook from Smythson, a washbag from Want Les Essentiels, a luggage tag from Shinola and a grooming kit from Aesop. Oh and, of course, a one-way ticket out East for you plus one.
In a bigger picture, the promising partnership is a way for the e-tailers to "instantly" heliport merch out East to the Hamptons this summer - so if you live in the greater NYC area and place those same-day orders on the reg, you can get the same service out while you're out East for the summer; your order will just now be the cargo on a chopper.