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THE NEW WAY TO SHOP FOR ART: AT LUXURY HOTELS

THE NEW WAY TO SHOP FOR ART: AT LUXURY HOTELS

Now guests have the opportunity to discover and purchase local art work, without needing to seek out a gallery in an unfamiliar place.

Imagine waking up in New York's Museum of Modern Art or, rather, tucking yourself into bed surrounded by rare photography or oversize sculptures. You may even have to pinch yourself as that dream is now a reality at London’s luxury Hotel Café Royal in its signature suites. Each month, guests are treated to an ew exhibition showcasing established and upcoming artists from around the world, as well as an impressive permanent collection that boasts a striking and controversial portrait of Courtney Love by the acclaimed photographer David Lachapelle.

Nigel Stowe, director of the hotel’s art-filled private member’s club gallery, says "We want our guests and members to have a distinctive experience when they visit… And our emphasis on art certainly helps to create that experience.”

And yes, an increasing number of luxury hotels are beginning to catch on this way of attracting guests through exhibiting art on their walls. From London to Bangkok, luxury properties are fast becoming a traveler’s substitute for traditional art galleries, creating a more insightful luxury experience. 

To kick their art game up a notch, Hotel Café Royal is now offering a Frieze London Experience. Get all the details below.

Likewise, high-end properties from London to Bangkok are fast becoming a traveler's substitute for traditional art galleries, creating a more insightful luxury experience. "We 'educate' guests about art in that we host a diverse range of work, just as a gallery would. But our priority is ultimately adding to guest experience and enjoyment," explains Stowe. The list of hotels who welcome guests with art includes the Palace Hotel in Tokyo, the Sofitel Sukhumvit in Bangkok, the ART hotel in Denver, or The Chedi Club Tanah Gajah in Bali. Just check in — and you’ll catch more than a glimpse of just art on a wall for some aesthetics.


EXPERIENCE FRIEZE LONDON WITH HOTEL CAFÉ ROYAL

Covering more than 160 of the world's leading art galleries, Frieze London encapsulates over 1,000 of today's leading artists making it one of the world's most exciting art destinations. The fair takes place in the beautiful surroundings of Regent's Park from 6th to 9th October 2016. As a proud partner of Frieze London and Frieze Masters, Hotel Café Royal has created an exclusive package for guests to enjoy unlimited access to these world leading art fairs, located only moments from the hotel. Discover the world’s most exciting artists, from the emerging to the iconic, combined with a luxurious stay in one of our modern and spacious suites.

OFFER INCLUDES:
Overnight stay in a suite
Two passes to Frieze London and Frieze Masters
A special Frieze amenity in your room upon arrival
Full English breakfast in the Ten Room restaurant
Private Butler services
Access to the Akasha Holistic Wellbeing Centre and The Club at Café Royal, the hotels private members club

*Offer available from October 5-9, 2016